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LinkedIn Brand Academy
Introduction
Start Here
Module 1: Client Clarity & Your LinkedIn Goal
Module Instructions
Understanding Your LinkedIn Goals (11:49)
Quickstart Your LinkedIn Sales Guide
LinkedIn Sales Playbook
LinkedIn 101 Overview (41:56)
Workbook
Module 2: Optimizing the Profile
Module Instructions
LinkedIn, Lead Generation, and Your Profile - Finish Your Damn Profile Masterclass (65:29)
The Headline That Hooks- Finish Your Damn Profile Masterclass (18:37)
Profile2Sales: Writing Your Summary - Finish Your Damn Profile Masterclass (21:22)
Choosing Your Media, Testimonials, and Bling - Finish Your Damn Profile Masterclass (17:55)
Power Your Profile (18:44)
How To Update LinkedIn Profile (Tech Video) (13:25)
Find Your Search Result Stats (2:21)
Module 3: Curating Connections
Module Instructions
Curating Connections Masterclass (90:00)
LinkedIn Sales Message Sequence - From Connection to Discovery Call!
Searching for Connections (Tech Video) (7:58)
Curating Connections & LinkedIn Etiquette (10:26)
Module 4 : Fix Your Funnel
Module Instructions
Your Passive LinkedIn Funnel (12:06)
Hack Your LinkedIn Funnel - Finish Your Damn Profile Masterclass (42:48)
LinkedIn Funnel Hacks (49:41)
Module 5: Content that Converts
Module Instructions
LinkedIn Content Strategy (17:02)
How LinkedIn Microblogging Works (3:29)
How To Post & Analyze LinkedIn Content (Tech Video) (11:51)
Creating Your Content Calendar Using Buffer (Tech Video) (5:45)
Video Creation on LinkedIn Mobile App 101 (Tech Video) (4:26)
Repurposing Facebook Live streams with Filmora (Tech Video) (10:21)
Bonus Module: Power Your Group
LinkedIn Groups 101 (7:03)
LinkedIn Groups Tech Overview (Tech Video) (4:55)
How to Set Up A LinkedIn Group (Tech) (3:48)
Inside Look Into Growing Your LinkedIn Group (37:01)
Bonus Materials
LinkedIn 101 for Virtual Assistants w/ Hannah Dixon
Niche Down to Blow Up - Case Studies (29:35)
Get Clients on Command - Interview with Digital Nomad Beck Power (57:15)
No Influence Necessary Webinar (50:06)
Choosing Your Media, Testimonials, and Bling - Finish Your Damn Profile Masterclass
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